m, who also does the marketing for Bryce Harper. The compa

INDIANAPOLIS -- Kyle Busch heard all about the potential to pull off a historic sweep at Indianapolis Motor Speedway.On Sunday, he accomplished the feat.Busch led a record 149 of 170 laps and beat teammate Matt Kenseth to the finish line in a second overtime to win his second straight Brickyard 400. Coupled with an Xfinity Series victory a day earlier, Busch became the first NASCAR driver to win both poles and both races on the same weekend.Ive never had a dominant car like this, Busch said after celebrating his fourth win of the season with his wife and son. This is obviously a special day and a special car.The impressive feat even overshadowed two other major story lines -- Jeff Gordons comeback and Tony Stewarts farewell.Stewart finished 11th in his final race at Indianapolis, while Gordon was 13th. Gordon came out of retirement to replace Dale Earnhardt Jr., who has battled concussion-like symptoms and has missed two consecutive races and will also sit out next week at Pocono. Gordon will replace him there, as well.Afterward the two drivers who grew up in Indiana drove side-by-side around the 2.5-mile oval one last time.I have gained so much respect and admiration for Tony, Gordon said. I love this guy. I have always respected his talent.Everybody respected Buschs talent this weekend, too.The reigning Sprint Cup Series champion, who used last years win at the Brickyard to jumpstart his title campaign, joined third-place finisher Jimmie Johnson as the only back-to-back winners of NASCARs race at Indy. Johnson won in 2008 and 2009.Busch surrendered the lead for 14 laps after his first pit stop, regained it when Brad Keselowski pitted, then gave it up again for only five laps when he made his second pit stop.Everyone else spent their day chasing Busch.The Joe Gibbs Racing Toyota was so strong that Roger Penskes drivers started with a strategy of trying stretch their runs long enough to make one fewer pit stop. It didnt work -- Joey Logano finished seventh and Keselowski wound up 17th.The only real challenge for Busch came with a series of late crashes that delayed his inevitable trip to victory lane.The crashes began when Carl Edwards car wiggled in the first turn on a restart with seven laps to go. His car slid up the track, hitting Keselowski, as well as Ryan Blaney, Ryan Newman and Danica Patrick. The wreck brought out a red flag for almost eight minutes.On the ensuing restart, with three to go, Busch again pulled away only to have a collision between Trevor Bayne and Clint Bowyer behind him to send the race into first overtime.It happened again when Jamie McMurray slid through the first turn and into the wall on the next restart, but Busch pulled away one more time for a historic win in a race that actually took 425 miles.I certainly didnt want one, let alone five (overtimes) or however many there were, Busch said. We just wanted the race to go green till the end. We had a really good long-run car till the end, so I felt like wed be able to hold off all those guys behind us and then we had all those restarts.WHOS HOT: Joe Gibbs Racing and Toyota. The team had three cars finish in the top five and heads to Pocono with back-to-back victories. Toyota, meanwhile, had three of its cars place in the top four.WHOS NOT: Hendrick Motorsports. Yes, Johnson ended a four-race streak with no top-threes but nobody else finished in the top 10 and none of the four cars was even in contention for the lead.TOUGH WEEK: Greg Biffle wanted this weekend to be a tribute for his late father, who died Tuesday. Instead, Biffles day ended early after he crashed on Lap 52.EMPTY SEATS: Its tough to fill roughly 250,000 seats. But the estimated crowd of about 50,000 left plenty of seats empty at a race that has seen attendance steadily dwindle over the past eight years. The lone exception came in 2015 -- in what was supposed to be Gordons final ride.HE SAID IT: When Busch was asked whether his success over the past two years at Indy would prompt him to follow in the footsteps of his brother, Kurt, and run in the Indianapolis 500, Kyle Busch responded: Well, I wont be following in his footsteps, Ill be doing my own footsteps. It certainly may open up some avenues, Im not sure.UP NEXT: Pocono Raceway, July 31. Kenseth is the defending race winner. Cheap Hockey Jerseys China . -- Stanford squashed Oregons national championship hopes again, schooling the Ducks in power football. Authentic Hockey Jerseys . -- Former San Diego Chargers safety Paul Oliver was found dead at his Atlanta-area home Tuesday night, and a medical examiner said Wednesday that the ex-player committed suicide. https://www.fakehockeyjerseys.com/ . -- Stanford squashed Oregons national championship hopes again, schooling the Ducks in power football. Cyber Monday Hockey Jerseys .ca looks back at the stories and moments that made the year memorable. Wholesale Hockey Jerseys . Bryzgalov stopped 25 shots on Saturday in the Oklahoma City Barons 4-1 victory over the Abbotsford Heat. The Oilers signed Bryzgalov to a one-year $2 million contract last Friday after shedding payroll by dealing defenceman Ladislav Smid to the Flames. The Chicago Cubs made the normal media rounds after winning the World Series: sports TV and radio, the morning shows and the nightly shows.Then there was Saturday Night Live. Sure, the brand isnt what it once was, and it helped that show alumnus Bill Murray was the most identifiable celebrity fan, but the fact that Anthony Rizzo, David Ross and Dexter Fowler were singing Go Cubs Go instantly meant one thing -- this title had accomplished the rare feat of crossing over to popular culture.As critics of baseball lament the sports speed and older demographic of viewer, the Cubs winning the title has flipped the script.Sources tell ESPN that about $70 million worth of Cubs merchandise was sold at retail in the first 24 hours after Chicagos title victory, which soundly breaks all sales records. And that doesnt include the sizzling memorabilia market.Topps sold a record 5,500 Cubs championship sets in three days, and the high-end product is also selling.Topps recently offered 184 dual-signed cards of Kris Bryant and Rizzo, with the prices ranging from $300 to $2,500.Collectors dont even have what they bought in hand, and we already saw a $300 card selling for $800 on eBay, said Jonathan Einalhori, director of player licensing for Topps, which recently signed Bryant to an autographed card deal that is the largest in the companys 65-year history.Bryant also has an autographed memorabilia deal with Fanatics, which has been offering team-signed balls, helmets and jerseys for $3,000 on up. Bryant signed 2,000 items this weekend alone and has been asked to come back and sign more.Cubs players are benefiting from the perfect storm right now, with the years of suffering creating pent-up demand. For that, Bryant, Rizzo and the others should say a big thank you to those who came before them: the players who couldnt finish.Ending a 108-year drought is relatable to everyone, and doing it with such youth -- Bryant is 24, Addison Russell is 22, Rizzo is 27 -- means the upside is even bigger.The diversity of stars, the size of Chicago and the red-hot support of the team means that Cubs players could very well challenge marketability of the late-1990s?New York Yankees that featureed stars such as Derek Jeter, Andy Pettitte, Roger Clemens, Jorge Posada and Mariano Rivera.ddddddddddddAt the helm is Bryant, who has major deals with Adidas, Red Bull and Express. With his good looks, Bryant -- through his Express deal -- has been plastered in stores throughout the country. And the corporate interest in Bryant is only going to heat up.Tyler Beckstrom, who works in marketing for agent Scott Boras, has been in the business for 16 years, and his team represents Bryant, Russell and pitcher Jake Arrieta. He said he has never seen the interest that he has in recent days among companies looking to align themselves with Cubs players.It also helps that, from an endorsement standpoint in baseball, the numbers are starting to climb back up toward the values of a decade ago, which is positive, said Beckstrom, who also does the marketing for Bryce Harper. The companies that were scared away from individuals and were investing in safer team and league deals are now seeing the value of the individual star again, which has a lot to do with these dynamic players that can transcend and grow the game with a younger generation. Companies realize they have to step up and invest, but are seeing more return on investment with the player relationships.Rizzo is the natural No. 2 to Bryant in marketability. Rizzo has deals with Nike and sports drink Bodyarmor, but his mainstream appeal was confirmed this season when a company called PLB Sports released a Rizzo endorsed cereal called RizzOs in Chicago area supermarkets.When we put the cereal out in April, we had hoped to sell 80,000 boxes, said PLB Sports CEO Ty Ballou, whose company has been making athlete-endorsed cereals for 18 years. We sold 135,000 boxes by October, which makes it the fastest selling baseball player cereal weve ever done.While its unclear what type of marketing deals that Bryant, Rizzo, Russell, Arrieta and a host of other names -- including Javier Baez and Jon Lester - will consummate, what is clear is that the fervor over anything Cubs has reached an all-time peak. ' ' '