Vorstellung » The current JOICO collection - Structure Hair

A very nice collection from JOICO, for fashion-conscious men who live in the trend of the times.
Joseph Suarez, Creative Director: “The new STRUCTURE claim is My Life. My style. My Way. We wanted to capture that feeling in the photos; The models not only posed, they acted and reacted with each other or with the photographer. It was our wish to express this feeling in an individual way. Both the campaign photos and the videos put the individual characters and their lives in the foreground, so a really interesting campaign was created. ”
https://www.lacewigsbuy.co.uk/article-305-Custom-Wig.html

The STRUCTURE brand stands for creativity in every respect. The message: “Be what you are and don't be afraid to let your creativity run free,” says Vision Director Gianni Scumaci.

The campaign pays homage to the individual - with real, characterful personalities from a wide variety of backgrounds. In terms of their thinking and their creativity, the models mostly find themselves away from the mainstream. The claim was My Life at the casting. My style. My Way. in the center, because the special character of the individual models formed the source of inspiration for the subsequent shoot. The lacewigsbuy hairstyle is an interpretation of what makes each individual - creative individuals, real people in real life - and they feel good about portraying themselves and their creativity.