Vorstellung » She says about her passion for hair colors

CONCLUSION: Here the focus is not on fashion, but on hair! Cuts, colors and stylings with a definitive wow effect. BREAK FREE !.

JOICO European Color Design Team member Sevda Durukan presents their '004 Collection. With her new work, she shows that the symbiosis of fashion and hair highlights the inner beauty of women and stands for absolute self-confidence. This inner strength gets even more expression with the photographs of these looks. Sevda places particular emphasis on wearable hairstyles and vibrant colors that reflect personality.
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She says about her passion for hair colors: "I love everything that has to do with coloring: from edgy fashion colors and techniques to subtle and rich natural tones or effects." She finds her inspiration for the looks in everyday life: in art, walking through the streets, looking at fashion and listening to music. The '004 Collection was born out of an inspiration that she got during the Dutch Design Week in Eindhoven. The impressions left? they flow into the human hair wigs uk shape and color of these creations.

Sevda is no stranger to her native Belgium. She has won many awards over the course of her "colorful" career: twice the Up-To-Date Awards and the Color Award at the Belgian Hairdressers Awards in 2014, 2015 and 2016.